BLAST Premier and CS.Money extend partnership for a fourth year
The partnership will continue to revolve around engaging CS:GO fans with the tradable skins available.
The tournament organiser, BLAST Premier has announced that it is extending its partnership with the Counter-Strike: Global Offensive skin trading platform, CS.Money. The deal will see the pair working together for a further year, taking the partnership into its fourth as well.
"Extending the sponsorship into a fourth year is testament to the belief and satisfaction CS.MONEY have shown in this partnership, that we've built up from 2019," said Oliver Clarke, head of brand partnerships at BLAST. "The result of this hard work is shown by their skin trading platform becoming synonymous with our Counter-Strike tournament and we hope to build on this further in 2022. Four years is a long time in esports and we're really proud of the content and activations we've delivered during this period."
According to the announcement post, the partnership will continue to revolve around engaging viewers with the skin trading scene in CS, and likewise will also include various new premium content pieces shown during broadcasts, including the "Play of the Day".
It was also noted that CS.Money's branding will be appearing at all of BLAST's seven events over the year, and that this extension deal is just the first in a number of commercial deals that BLAST intends to renew for the 2022 season.
As for when the first BLAST event will take place, the Spring Groups are set to start next week.