Esports organisation Natus Vincere has recently announced in a statement on their site that they will be partnering with new and upcoming streaming service Caffeine. The plan of the partnership is to provide access to real-time coverage of NaVi players' lives, for example by broadcasting bootcamps, backstage action tournaments, player streams, and other exclusive content.
Yevhen Zolotarov, CEO of Natus Vincere, spoke about the partnership, saying: "I'm thrilled to announce our partnership with Caffeine! This is the case when the emergence of a new streaming platform is like a breath of fresh air for the industry. Our goal is to help Caffeine.tv to become the most convenient and popular streaming service with the help of NAVI players and the whole esports community".
Caffeine itself is a new streaming service that enables users to get closer to their favourite players. The new social features at Caffeine.tv will help launch NaVi player/fan interaction to a new level, and to join in use #NAVINATION to experience it for yourself.
In September of last year 21st Century Fox invested $100 million USD in Caffeine, so the platform is definitely making moves, especially since esports is a big part of their push.
Are you excited for a more transparent look into your favourite teams?