Esports organisation Immortals LLC has revealed the closing of its Series B fundraising totaling $30 million USD, including existing investors like Lionsgate, while new investors John Griffin and March Capital Partners also got on board.
Alongside this announcement we get the news that the holding company has rebranded to Immortals Gaming Club after acquiring the Brazilian matchmaking platform Gamers Club. Gamers Club will continue to operate, while IGC Esports handles Immortals, MIBR, and Los Angeles Valiant.
"Bringing together a premier platform in Gamers Club and our core esports team operations is a critical and exciting step in enabling IGC to become a vertically integrated, truly global esports and gaming organization," said Ari Segal, Immortals Chief Executive Officer, who will hold the same title in the rebranded IGC. "This fundraise is a major milestone in the evolution of this organization and furthers our ambition to build a distinctive, best-in-class esports and gaming organization: a values driven company, focused on promoting and celebrating inclusivity and diversity; a brand-specific approach to team ops, targeting deep engagement with high-affinity audience and community; a strong management team with complementary endemic and non-endemic experience and expertise; and a uniquely positioned, highly strategic investor base."
IFC and the CS:GO team MIBR have established a local Brazilian team and business operations featuring former Pain Gaming CEO Renan Philip too, who will be leading the efforts in Brazil.
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