Esports organisation OverActive Media has revealed that they've rebranded Splyce to the Mad Lions, joining the Toronto Defiant Overwatch League team and Toronto Ultra Call of Duty League roster under their umbrella.
This includes a new logo and colours to represent them as they take Splyce's spot in the 2020 League of Legends European Championship (LEC), and this was revealed at the NiceOne Barcelona Gaming and Digital Experiences Conference.
Vegetta777 and WillyRex will be part of the content strategy and "the promotion of Hispanic culture to the main stage of LEC and around the world". OverActive Media wishes to grow a following in Spain through native language content, after all.
"This is an exciting day for our organization, as we take another substantial step forward in growing OverActive Media globally," said Chris Overholt, President and CEO of OverActive Media. "We want to thank our Splyce fans and invite them to join all of us as we head into an exciting new era in the LEC."
"We are so thrilled that our players and our fans will have the opportunity to enjoy the biggest League of Legends competition in Europe," added Jorge Schnura, Co-Founder/President of MAD Lions and Vice President of Strategy at OAM. "There is so much that Hispanic culture offers the world and we are ready to bring that unique flavour to League of Legends fans throughout Europe and globally."
We also have the new roster for the LEC side, including Andrei 'Orome' Popa, Zhiqiang 'Shadow' Zhao, Marek 'Humanoid' Brázda, Norman 'Gistick' Kaiser, and Matyáš 'Carzzy' Orság.
You can find a trailer and the new logo below. Do you like the rebrand?