Bud Light has announced the nominees for the 2017 Bud Light All-Star program, featuring 16 top North American esports players from Street Fighter V, Hearthstone, Call of Duty, and CS:GO.
Voting is open right now at this link and includes top names like Justin Wong, Ian 'Crimsix' Porter, and Sean 'seang@res' Gares. The winners will be announced in June, and beginning June 29 each All-Star will stream from the Bud Light Twitch channel, where fans will get the chance to win exclusive prizes. A documentary for each All-Star will also be produced as well.
"We took a big first step last year when we introduced Bud Light All-Stars, and through our live and digital programming we learned a lot about what esports fans want to see from brands," said Eelco van der Noll, vice president of experiential marketing at Anheuser-Busch. "We listened to both fans and players, and this year they'll see a stronger focus on enhanced digital experiences that consistently bring them and their friends closer to their favorite top players in North America."
Bud Light will also be expanding its esports influence to bars and restaurants to try and increase esports exposure as well. Who will you be voting for?