MediaMotion and Hollywood Esports have announced that they are opening a second hybrid-esports theatre, except this time in Chicago, where the Cinemas Entertainment Lawndale 10 will host a second venue to go alongside the existing MX4D Esports Theatre at the TCL Chinese Theatres in Hollywood.
"We are honored to be partnering with Cinemas Entertainment to build and operate this leading-edge esports theatre in downtown Chicago," said Robert K. Laity, CEO of Hollywood Esports.
"Cinema owners are exploring new ways to appeal to our customers and as esports continues its rapid expansion in the US, cinemas have a unique ability to host weekly events and tournaments through Hollywood Esports utilizing MediaMation's innovative esports venue technology. We look forward to offering players, spectators and fans in Chicago a unique and immersive place to enjoy esports events in our new MX4D Esports Theatre," Henry Leong, President & CEO of Cinemas Entertainment, added.
Is Chicago a good destination to expand to?