North American esports organisation Complexity Gaming has revealed a new partnership with collectibles company Panini America to help the latter move into esports, including collaborations, activations, and of course collectibles.
"By teaming up with one of the most reputable traditional sports brands, Complexity Gaming and Panini are furthering the intersection of esports and traditional sports through new product innovation and content," said Daniel Herz, Chief Revenue Officer and Vice President at Complexity Gaming. "With the traditional sports world's growing interest in video games and Panini's roster of talented professional athletes and teams, this partnership creates more opportunity for integration across gaming, football, basketball, and more."
A Panini Twitch channel is launching this Thursday and will feature Complexity influencers. A YouTube channel is also coming as part of the plans, as well as social media posts, and there will even be giveaways and card pack openings. At meet-and-greets Complexity will also be given custom merchandise to sign from Panini, and custom trading cards are coming for the Complexity franchise too.
Is this a good move by Panini?