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E-sports

ESL partners with G4 to bring linear esports TV to US and Canadian fans

The partnership will be the first time that esports is broadcast on linear TV in the region.
Ben Lyons Senior Editor 23 juli 2021

ESL Gaming has announced that it has partnered with G4 to bring esports TV to US and Canadian fans. The partnership will see G4 air ESL content all the way until IEM Katowice 2022 - and will mark the first time that ESL events will air on linear TV in the region.

G4 will bring viewers direct coverage of the ESL action with highlights and cut downs of each select Pro Tour event, which shows being aired in primetime slots to spotlight esports and gaming. G4 will also produce exclusive programs to air in the regions.

"We know there is a growing number of esports fans in North America and G4 is the perfect partner for us as we continue on our mission to reach new audiences," said Frank Uddo, senior vice president media rights at ESL Gaming. "We have hosted many successful events in North America already, and with this exciting partnership we will finally be able to provide all US and Canadian esports fans with access to ESL events via linear TV broadcasts as well."

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
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