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FunPlus Phoenix unveils branding tweak

The esports organisation is heading into 2021 with a slightly different look.
Ben Lyons Senior Editor 30 december 2020

The esports organisation FunPlus Phoenix has revealed a new branding update to give the team a new look heading into 2021. FPX has teams in several different competitive scenes such as League of Legends and Valorant so this new look will translate to all of the rosters that includes.

The announcement post of this branding update reads as follows; "We've upgraded our brand vision from now on for all our divisions and franchises. Our totem phoenix soars from oriental, engraved it's burning mark rapidly on the letters of FPX. The vision we want to share is the spirit of Faith, Passion, and Xpossibility. Fly Phoenix, Fly!"

Likewise, the short video released alongside the update, which you can view on the tweet, shows a cleaner looking FPX logo, with the signature phoenix bringing the logo into effect. Nothing else has been detailed as of yet, but a logo might just mean new jerseys for the players across FPX's many divisions.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
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