The David Beckham-backed and London-based esports organisation Guild Esports has announced that it has partnered with Finn Harps FC, an Irish football team known for being one of the lowest-ranked teams in EA Sports FIFA history.
The partnership will see the pair working together on a variety of initiatives to grow Guild's audience in Ireland, and will even see Guild's logo appearing on Harps first and second replica kits in FIFA 22. Guild will also become increasingly present in Finn Harps matchday programme, social and digital media channels, and its advertising hoardings.
"We're immensely proud of this unique partnership, and the opportunities it will offer for both Guild and Harps to create impact in Ireland's growing esports scene," said Michelle Tierney, chief commercial officer at Guild Esports. Harps have built a truly amazing reputation and following as everyone's second favourite team on EA SPORTS FIFA, and we want to use this partnership to expand that reputation even further, and to position Guild as everyone's favourite esports team!"
