Swedish esports organisation Ninjas in Pyjamas has signed a three-year partnership with Samsung that will see the pair "create transformational and inspiring experiences" for its players and viewers through a variety of activations. The deal will see Samsung incorporated into NIP's content as the pair works together on innovative campaigns.
The deal is also set to see NIP's players outfitted with the latest Samsung products to enhance their play, along seeing NIP's staff equipped with new tools to help them digitise its analytical workflow.
"Today marks an exciting milestone in the history of NIP," said Hicham Chahine, CEO of Ninjas in Pyjamas. "We're thrilled to have the opportunity to work with an industry leading technology partner of this calibre. Samsung is one of the world's top five most recognised brands and words cannot express what this recognition means for our brand, company and athletes in terms of excitement and possibilities."
No financial details have been revealed as of yet.
