Big brands sponsoring esports teams is nothing new, but Nissan has had a double-whammy by revealing on Twitter that they've partnered with both OpTic Gaming and FaZe Clan, both of which have celebrated the partnership on Twitter as well.
"For any company trying to reach the Gen Z and millennial-minded audience, streaming and esports is an enormous opportunity," said Robert Cross, director of media and activation at Nissan North America, Inc. "We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers."
"We are thrilled to have an innovative automotive company like Nissan as a sponsor and brand partner," added Lee Trink, CEO of FaZe Clan. "We look forward to creating compelling content together for this exciting relationship."
The Nissan logo will now appear on the jerseys of both teams, and the players will get access to Nissan vehicles for social and digital content as well.
Is this a good deal for all parties involved?