NFL team Pittsburgh Steelers have revealed that they've partnered with the Pittsburgh Knights, an esports organisation with teams in games like Call of Duty, PUBG, and Hearthstone.
The announcement from the Knights says this is part of "our pursuit to become a major player in the esports industry," and the Steelers have invested in and partnered with them because they want to break into the industry and "because they believe in the Knights."
We have a new trailer to showcase the partnership too, although we don't know specifics on what the Steelers will offer other than "their seasoned experience and unique skill sets."
How well can the Knights do with this partnership?