Koelnmesse and Razer have revealed a strategic partnership that will see Razer appointed as official esports partner and member of the advisory committee for Gamescom Asia 2020, being held in Singapore between October 15 and 18.
This is the first regional satellite event for Gamescom, and Razer will work to curate the esports and gaming zone.
"This partnership is the perfect opportunity to bring a unique consumer experience to Gamescom Asia, and we are excited to have Razer on-board as our first official esports partner," said Mathias Kuepper, Managing Director of Koelnmesse Pte Ltd. "Together, we will scale-up the playing field for the gaming industry in the region."
"This is an incredible moment for the gaming event landscape in the region, and we invite gamers, communities and partners to join us in support of Gamescom Asia 2020," said David Tse, Global Esports Director at Razer. "Gamescom is the world's biggest gaming event and we're thrilled to partner Koelnmesse to transform the face of esports in this region."
Is this a good deal for both sides?