Insurance company State Farm has already made steps into esports by partnering with esports infrastructure company ReKTGlobal, and now InvenGlobal reports that they've now become an official partner of the NBA 2K League as well.
As part of this, State Farm are hosting pre-game segments in the league, called Game Mode, which highlights tactics and includes players on Twitch talking about the competition throughout the season. Another feature called Game Time will also be provided on the league's website, featuring weekly highlights, with both this and Game Mode being featured on social channels too.
Do you like the sound of Game Mode and Game Time?