Esports organisation Team Dignitas has announced that they have signed a multi-year partnership with clothing brand Champion Athleticwear, who will become Dignitas' official jersey, casual wear, and athletic wear provider, even launching a new line (including women's) and online store alongside the rebrand happening this autumn.
Champion logos will appear on Dignitas jerseys as of this autumn, and 12 players will also help build hype for the rebrand by unboxing Champion apparel on social media channels, includinbg Amanda 'rain' Smith and Jake 'GernaderJake' Straus.
"The opportunity to partner with the apparel company that pioneered one of the most essential retail pieces in any esports player and fan's wardrobe — the hoodie — is truly appropriate," said Team Dignitas CEO Michael Prindiville. "Champion and Team Dignitas are uniquely aligned in the trajectory of our businesses. Champion's recent reemergence into pop culture mirrors Team Dignitas' incredible renaissance in fan popularity and dominance in competition. Our brands and our businesses have never been stronger. As we continually build and evolve our brands, we look forward to innovating with the Champion design team to develop a style that excites our fans and motivates our players in competition. We are confident that Champion's industry-leading distribution platforms and emphasis on customer service will connect Team Dignitas fans with the looks they crave efficiently."
"It is extremely exciting for us to be partnering with one of the original esports teams, steeped in experience and success," added GM of Champion Team Athletics Tyler Lewison. "We will be working hand-in-hand with Team Dignitas to refresh their brand and engage the gaming community. Additionally, we are focused on partnering to create more opportunities for women in gaming; and their associated fanbase. It is an exhilarating time in esports! The industry continues to grow rapidly and we are ready to further accelerate this evolution on a global stage. Team Dignitas represents a diverse set of players in a wide-range of popular games, and with this partnership we can collaboratively and positively influence the direction of the industry for gamers at all levels."
Do you think Champion is a good fit for Dignitas?