The Russian esports organisation Virtus.pro has announced that it has added Alexander Sharvadze as its new marketing director. Previously known for his time as a Sport FM radio producer, and the UFC Russia CMO, Sharvadze will be joining the team to focus on the expansion of the team in the local market.
"Finding innovative ways for brand development and creating unconventional methods of gaining the audience has always been my passion," said Sharvadze. "Pretty much all my life is centered around sports, and there are a lot of ways to utilise my knowledge and experience in esports. I am glad to join Virtus.pro and work in a team of professionals with high goals."
Sharvadze will take control of the organisation's marketing communications, and will be part of the effort to grow the team's fanbase.
"Virtus.pro as a club has been through a lot of changes in the past 18 months: creating the VP.Prodigy brand, launching our mobile app and working on VP.Bearloga franchise," said Sergey Glamazda, CEO of Virtus.pro. "We do what we do so that our fans can have a better experience in interacting with our club. Alex has a phenomenal experience and a pitch-perfect career: from working on the radio to being the head of the UFC Marketing Department, and he consistently centers his job around sports. I am sure he will help us make our brand even more interesting, not only for the CIS audience but worldwide."
